I know this video is not the best quality, but I had this “aha” moment and wanted to get it on video right away!  So here it is…

Here is what I have notice over and over again….what you say (the words you use) when you answer an objection or question a prospect has is not nearly as important as the WAY you say it.  And THE WAY to say it most powerfully is in one simple word:  CERTAINTY.

Whatever it takes, you have to become strong enough with your conversation that every bit of your communication…your words, your body language, your tonality, and even your eyes…is confident and clear that you can handle the job.